Brno has a plan. By 2050. Do you know about it? A survey of the city shows that probably not. Brno City Hall wants to change that. Therefore, it announced a tender for a communication agency to implement the creative solution to the integrated communication strategy #brno2050. It sounds clumsy, but the most important message is quite simple. Media Age won!
We are delighted to help our city to talk to people about the participatory budget, BrnoID card, city data portal, electron microscopy days or even the first really smart Brno district. All of these projects and many more fall under the #brno2050 brand and are already improving people's lives.
We also based our offer on it. We analysed the strengths and weaknesses of the brand, the threats and opportunities and recommended turning the rhetoric from sci-fi visions into useful gadgets that can be used by Brno residents already now or in the foreseeable future.
We then showed how our ideas will work in practice during the campaign proposal for the Smart District Špitálka. We designed communication to engage people in the preparation of the smart district, complementing it with graphics that will help us enter the public space, among other things, in the form of novel ambient media.
And it worked! We will manage the strategy, creativity and communication in the value of almost 6 million crowns and we are looking forward to it.